2013 Super Bowl Ads In 60 Seconds
Almost half of the American television audience is expected to tune in to the Super Bowl Feb. 3. Although many will be eagerly watching the Niners take on the Ravens in New Orleans, another group will anxiously anticipate the commercial breaks.
In 2012, 47.8 percent of households in the top 56 U.S. markets watched the Super Bowl, and numbers like that demand big advertising dollars. A 30-second spot averaged $3.5 million last year. To get the most for their money, Super Bowl advertisers tend to produce the sexiest, wittiest and most creative ads seen all year. And in the past couple of years, they’ve upped the ante by leaking teasers and actual promos online ahead of game day.
“Nielsen data from 2012 show that revealing ads beforehand did not hurt their impact,” Mashable’s Todd Wasserman wrote. “The best-remembered Super Bowl ad of 2012, for instance, was Doritos’ “Sling Baby,” which was available online well before the game.“
This year is no different, and viewers have gotten tastes of many ads in advance. From a sudsy Kate Upton to showgirls racing across the desert to a Wisconsinite with an island accent, this year’s ads don’t disappoint. Mashable has even put together a 60-second mashup of the spots released thus far.
I want more stuff like this!