Ditlo.com: ‘Like A Magazine Stand In A Blender’
A Day In The Life Of… Take your pick. Ditlo.com—launched in January—features candid visual interviews and behind-the-scenes looks with the people, places and things of today’s culture. WallStreetInsanity caught up with Ditlo founder Bruce Kramer, who also founded photography agency ArtMix Creative, to learn more about the ins and outs of the site that is quickly becoming a go-to for consumers and fans seeking insight into their favorite personalities.
As the owner of a photo agency, Kramer has represented photographers for the past 20 years. Traditionally, professional photographers working with his agency worked for magazines, but Kramer noticed the mechanics of the industry changing during the past six to seven years as many magazines have gone out of business. As a matter of simple supply and demand, those magazines still in existence are no longer giving opportunities to new photographers. Kramer created Ditlo.com to provide a one-on-one experience between photographers and their subjects—no stylists, artificial lighting or camera crews. “A genuine photojournalistic experience so the connections are pretty strong, creating a bond between the photographer and the subject,” Kramer said.
The finished product is a candid format that gives fans the unique opportunity to see their favorite celebs through untouched photos in their homes, at work and at play. Each profile also includes a “meet me” section and a connections circle to provide fans with extra insight into the celebs’ personal interests and social channels.
“As a consumer I found myself bored seeing the exact same photo from different angles repetitively… and of the same people,” Kramer said in a press release. “I was inspired to take the next step to capture what a typical day or event looks like for personalities and show individuals in their most natural form.“
Ditlo.com already features 150 different personalities—including Vivica Fox, Bebe Woods, Pia Toscano, Kristi Yamaguchi and The Bolts— from the sports, music, Hollywood, art and business arenas, among others. Kramer told WallStreetInsanity he wanted to make the site a destination where people can find subjects from all disciplines—“break it up to make it more broad, so it’s more like a magazine stand in a blender.”
Ditlo photo subjects are chosen based on the social graph, social networks and public interest. They are then matched with new and established photographers, based on talent and the social graph. Currently Kramer assigns photographers to the photo subjects, and he guarantees all are established photographers with no paparazzi-style photos.
In creating the site, Kramer also wanted to make sure it was aesthetically pleasing and, therefore, Ditlo.com is ad free. For revenue, a sister site, Ditloarchives.com, offers the site’s images for editorial purchase. Kramer explained that other publications often buy an image because it’s simply not cost-effective to conduct their own photo shoots.
In just one month Ditlo has received almost 250,000 visitors, but even that figure is growing at a daily rapid rate of 40 percent. Thanks to that success, the site plans to profile between three and five new visual interviews daily in the next few months.
Ditlo—A Day In The Life Of—definitely worth a look. As goes the Beatles song of the same name, “I’d love to turn you on.”
[Image via Ditlo]
I want more stuff like this!