Yum! Doritos Locos Cool Ranch Taco Set To Launch March 7
Love the Dorito’s Locos Taco from Taco Bell? After months of anticipation, Taco Bell has finally announced an official launch date for its sequel—the Cool Ranch Dorito’s Locos Taco—coming March 7. Taco Bell released a video via Twitter’s Vine to spread news about its newest flavor innovation.
— TACO BELL (@TacoBell) February 13, 2013
The Locos Taco—featuring a shell that tastes like a Nacho Cheese Doritos—helped Taco Bell comeback from a 2011 lawsuit alleging its beef wasn’t….well, beef by selling 100 million units within just 10 weeks of its March 2012 release. Although its successor—flavored like Dorito’s No. 2 best-selling flavor—was originally scheduled for a late 2012 release date, it was delayed when the original Locos Taco received such an extraordinary response. Locos Tacos, which have now sold more than 350 million units, make up about one-quarter of all taco sales at Taco Bell, according to company CEO Greg Creed.
Taco Bell plans a huge marketing campaign to usher in the Cool Ranch Locos Tacos, and Creed told the Associated Press other Doritos flavors, such as a “Flamas” flavor, are scheduled in the future.
[Image via Facebook/Taco Bell]
I want more stuff like this!